Alserkal

Privacy Policy

Privacy Policy

Alserkal Avenue LLC takes privacy seriously and cares about personal information.

This privacy policy ("Policy") describes how the personally identifiable information (and which is defined in more detail at the end of this Policy) ("Personal Information") and which you may provide to us through your access to and use of the Alserkalonline.com website and any products and services or content within or relating to the website (collectively referred to as "Website”) is collected, protected and used. It also describes the choices available to you regarding our use of your Personal Information and how you can access and update this information.

This Policy is legally binding between you ("User", "you" or "your") and Alserkal Avenue LLC ("Alserkal", "we", "us" or "our"). By accessing and using the Website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy.

This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

Collection of Information

We maintain records of the interactions we have with our Users, including the products, services and customer support we have provided. This includes the interactions our Users have with our platform such as when a user has viewed a page or clicked a button. When we are contacted we may collect Personal Information that is intrinsic to the communication. For example, if we are contacted via email, we will collect the email address used.

When you use the Website, our servers automatically record information that your browser sends. This data may include but is not limited to the following (mostly non PII) information:

  • your device's IP address, browser type and version,
  • operating system type and version,
  • language preferences;
  • the webpage you were visiting before you accessed the Website;
  • pages of the Website that you visit;
  • the time spent on those pages;
  • information you search for on the Website;
  • access times and dates, buttons clicked, time spent viewing, search keywords, etc and other statistics;
  • computer and connection information;
  • standard web log information;
  • time-zone information;
  • device Information, device identifier, device type, device plugins, hardware capabilities;

Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding the usage and traffic of the Website. This statistical information is not otherwise aggregated in such a way that would identify any particular user of the system.

Collection of Personal Information

You can access and use the Website without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the features on the Website, you may be asked to provide certain Personal Information (for example, your name and e-mail address). We receive and store any information you knowingly provide to us when you create an account, publish content, make a purchase, or fill any online forms or register on the Website. When required, this information may include the following:

  • Personal details such as name, country of residence;
  • Contact information such as email address, address;
  • Account details such as user name, unique user ID, password;
  • Proof of identity such as photocopy of a government issued ID;
  • Payment information such as credit card details, bank details;
  • Information about other individuals such as your family members, friends;
  • User Generated Content - transaction descriptions, transaction attachments;
  • Any other materials you willingly submit to us such as articles, images, feedback.

Some of the information we collect is directly from you via the Website. However, we may also collect Personal Information about you from other sources such as public databases, social media platforms, third-party data providers, and our joint marketing partners. Personal Information we collect from other sources may include demographic information, such as age and gender, device information, such as IP addresses, location, such as Emirate, city and state, and online behavioural data, such as information about your use of social media websites, page view information and search results and links. You can choose not to provide us with your Personal Information, but then you may not be able to take advantage of some of the features on the Website. Users who are uncertain about what information is mandatory are welcome to contact us.

Use and Processing of Collected Information

In order to make the Website available to you, or to meet any legal obligation, we may need to collect and use certain Personal Information. If you do not provide the information that we request, we may not be able to provide you with the requested products or services. Any of the information we collect from you may be used for the following purposes:

  • Create and manage user accounts;
  • To provide the service and/or product you have requested or applied for;
  • To provide technical or other support to you;
  • To allow for debugging, testing and otherwise operate our platforms;
  • To conduct data analysis, research and otherwise build and improve our platforms;
  • To comply with legal and regulatory obligations;
  • If otherwise permitted or required by law;
  • Advertise products and services;
  • Advertise and promote events;
  • Deliver products or services;
  • Improve products and services;
  • Send administrative information;
  • Send marketing and promotional communications;
  • Respond to enquiries or answer a complaint;
  • Request user feedback;
  • Improve user experience;
  • Post customer testimonials;
  • Deliver targeted advertising;
  • Run and operate the Website;
  • Any other purposes relating to the business of Alserkal.

Processing your Personal Information depends on how you interact with the Website, where you are located in the world and if one of the following applies:

  • you have given your consent for one or more specific purposes; this, however, does not apply, whenever the processing of Personal Information is subject to specific laws of a territory or jurisdiction, including but not limited to California Consumer Privacy Act or European Data Protection Law;
  • provision of information is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which you are subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us;
  • processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.

Billing and Payments

We may choose to use third party payment processors to assist us in processing your payment information securely should you make any payment as part of your use of the Website at any time. Such third party processors' use of your Personal Information is governed by their respective privacy policies which may or may not contain privacy protections as protective as this Policy. You are therefore strongly advised to review their respective privacy policies as Alserkal shall not be liable in relation to any privacy policy of such third parties and information provided to such third parties.

Managing Information

You are able to request to delete certain Personal Information we may hold relating to you by contacting us in writing as described below in the policy. The Personal Information you can delete (provided we are not prevented from or prohibited from deleting such information by any applicable laws or other regulations or court order) may change as the Website change. We may maintain a copy of the unrevised Personal Information in our records for the duration necessary to comply with our legal obligations and/or to our affiliates and partners, and for the purposes described below. If you would like to request the deletion of your Personal Information or permanently delete any account or registration made with the Website in your name, please contact us in writing as described below in the policy to request this, upon receipt of which we will attend to your request, provided we are not prevented from or prohibited from deleting such Personal Information due to any exception, or under any applicable laws or other regulations or court order.

Disclosure of Information

In order to complete any transaction or to provide any product or service you have requested on the Website, we may need to contract with other companies and share your information with our trusted third parties and third party service providers that work with us, any other affiliates and subsidiaries we rely upon to assist in the operation of the Website available to you. These third parties are given Personal Information they need in order to perform their designated functions, and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes.

Our third party service providers include but are not limited to the following:

  • Cloud hosting, storage, networking and related providers;
  • SMS providers;
  • Payment and Banking providers;
  • Marketing and analytics providers;
  • Security providers;
  • Chat providers;
  • Email providers;

In agreeing to this Policy you authorise us to disclose Personal Information to such third parties and third party service providers as described above.

We will disclose any Personal Information we collect, use or receive if required to provide the service or product you have requested, is with your consent, or as permitted or required by law, such as to comply with a legal proceedings, law suit, subpoena, or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to any Government request.

In the event we go through a business transition, such as a merger or acquisition by another company, or sale of all or a portion of its assets, your user account, and Personal Information will likely be among the assets transferred.

Retention of Information

We will retain and use your Personal Information for the period necessary to comply with our legal obligations, resolve disputes, and enforce our agreements unless a longer retention period is required or permitted by law. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it should the need arise. Once the retention period expires, Personal Information shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after the expiration of the retention period.

Storage and Transfer of Information

The Personal Information that we collect from you may be stored in the UAE or all or part of it may at any time be transferred to, and stored at, a destination outside of the UAE. Any part of it may also be processed by staff operating outside the UAE who work for us or for one of our third party suppliers. Such parties may be involved with the processes relating to the fulfilment of your request for any products or services, the processing of your payment details and the provision of support services. We will store your Personal Information for as long as necessary to fulfil the purposes indicated in this Policy or as otherwise permitted or required by law. Your Information may be transferred, stored, processed and used by our affiliated companies and/or non-affiliated service providers within the UAE or in one or more countries outside your originating country.

The Rights of Users

You may (unless any exception exists or we are otherwise prohibited by any applicable laws or regulations or court order from allowing you to), exercise certain rights regarding your information processed by us. In particular, you have the right to do the following:

  • you have the right to withdraw consent where you have previously given your consent to the processing of your information;
  • you have the right to opt out of direct marketing;
  • you have the right to ask for your information to be updated or corrected;
  • you have the right, under certain circumstances, to request the erasure of your Personal Information from us.

Please note that most Personal Information cannot be deleted as it is used to support contracts between Users, document financial transactions, and is used in providing protection for Users on the Website and other platforms and to fulfil the product or service requested. Accordingly, the above rights are subject to any such practical and legal limitations imposed upon Alserkal or which Alserkal are subject to in relation to the permanent or temporary deletion or erasure of Personal Information.

Requests

Any requests to regarding your Personal Information can be directed to Alserkal through the contact details provided at the end of this Policy. Please note that we may ask you to verify your identity before responding to such requests. Your request must provide sufficient information that allows us to verify that you are the person you are claiming to be or that you are the authorized representative of such person. You must include sufficient details to allow us to properly understand the request and respond to it. We cannot respond to your request or provide you with Personal Information unless we first verify your identity or authority to make such a request and confirm that the Personal Information relates to you. We cannot guarantee that all requests will be fulfilled as it will depend on the nature of the request and what our legal obligations permit us to respond to. Each request will be reviewed on a case by case basis.

Cookies

The Website uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

We may use cookies to collect, store, and track information for statistical purposes to operate the Website. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the features of the Website.

Do Not Track signals

Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not want to have your online activity tracked. Tracking is not the same as using or collecting information in connection with a website. For these purposes, tracking refers to collecting personally identifiable information from consumers who use or visit a website or online service as they move across different websites over time. The Website and Services do not track its visitors over time and across third party websites. However, some third party sites may keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you.

Advertisements

We may display online advertisements and we may share aggregated and non-identifying information about our customers that we or our advertisers collect through your use of the Website. We do not share personally identifiable information about individual customers with advertisers. In some instances, we may use this aggregated and non-identifying information to deliver tailored advertisements to the intended audience.

We may also permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on the Website. These companies may deliver ads that might place cookies and otherwise track user behaviour.

Affiliates

We may disclose information about you to our affiliates for the purpose of being able to offer you related or additional products and services. In agreeing to this Policy you authorise us to disclose Personal Information to such affiliates as described.

Email Marketing

We offer electronic newsletters to which you may voluntarily subscribe at any time. We will maintain the information sent via e-mail in accordance with applicable laws and regulations.

You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us. However, you will continue to receive essential transactional emails.

Links to External Resources

The Website may contain links to external resources that are not owned or controlled by us, such as other websites, mobile applications, and other online platforms. Please be aware that we are not responsible for the privacy practices of such other resources or third parties. We encourage you to be aware when you leave the Website therefore, to read the privacy statements of each and every external resource that you access and which therefore may collect Personal Information.

Information Security

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information. However, please note that no data transmission over the Internet or wireless network can be guaranteed and therefore no warranty is provided. Therefore, while we strive to protect your Personal Information, you acknowledge that:

  • there are security and privacy limitations of the internet which are beyond our control and for which we are not responsible for and therefore transmission of any information is at your risk;
  • the security, integrity, and privacy of any and all information and data exchanged between you and the Website cannot be guaranteed; and
  • any such information and data may be viewed or tampered with in transit by a third party, despite all necessary efforts being expended.
  • you are responsible to protect yourself against unauthorised access to any registration or account that you have created on the Website including your login and password details and to your devices used to access the Website.

Data Breach

In the event we become aware that the security of the Website has been compromised or users Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities in any jurisdiction or territory. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the user as a result of the breach or if notice is otherwise required by law. When we do, we will post a notice on the Website, or send you a notification via email or any alternative method of notification as chosen by Alserkal.

Changes and Amendments

We reserve the right to modify this Policy or its terms relating to the Website at any time and from time to time in our discretion and will notify you of any material changes to the way in which we treat Personal Information. When we do, we will either post an updated version of this policy on the Website, or notify you via email as chosen by Alserkal. We may also provide notice to you in other ways in our discretion, such as through contact information you have provided. Any updated version of this Policy will be effective immediately upon the posting of the revised Policy unless otherwise specified. Your continued use of the Website after the effective date of the revised Policy (or such other act specified at that time) will constitute your full and unequivocal acceptance of and consent to such changes.

Acceptance of this Policy

You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Website you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Website.

Definition of Personal Information

'Personal information' means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

The types of Personal Information we may collect and hold are personal information about our Users in order provide our products, services, support and for marketing purposes (display advertising, email marketing, social media marketing, affiliate marketing). Our products, services, and customer support are provided through many platforms including but not limited to: websites, phone apps, email, and telephone and other online and digital platforms. The specific platform and product, service, or support you interact with may affect the personal data we collect.

Not all information requested, collected, and processed by us is “Personal Information” as it does not identify you as a specific natural person. This will include the majority of “User Generated Content” that you provide us with the intention of sharing with other users inside a transaction. Such “Non-Personal Information” is not covered by this Policy.

In some situation Users may provide us with Personal Information without us asking for it, or through means not intended for the collection of particular types of information. Whilst we may take reasonable steps to protect this data, this information provided will not be governed by this Policy.

You may provide us Personal Information over platforms that are outside our control; for example through social media or other forums. Whilst any information collected by us is governed by this Policy, the platform by which it was communicated will be governed by its own privacy policy and is not within the control of and is not the responsibility of Alserkal and is not treated as Personal Information.

Contacting Us

If you would like to contact us concerning any matter relating to this Policy and your Personal Information, you may send an email to info@alserkal.online

This document was last updated on March 23, 2021