Founded in 1978 by NK Chaudhary, Jaipur Rugs revolutionized the carpet industry by creating an entirely new business model – working directly with artisans and empowering them and their communities with a sustainable livelihood.

Jaipur Rugs is an Indian company that combines the pursuit of profit with the spreading of kindness, with the aim of benefiting all the people sitting around its rugs; customers, artisans, local communities, employees, suppliers, buyers and partners.

Today, Jaipur Rugs is a global leader in the rug-making business and a living example of how, by combining strong values with unrivaled products, a company can create both economic and humanitarian benefit for everyone.